Wednesday, December 22, 2010

I attended a session at Knitty City in NYC on December 21, 2010 presented by Trisha Malcolm, editorial director of Vogue Knitting.

She had two images of mens hand knitwear, as part of over 60 to 70 of the women’s garments in the current and soon to be released Vogue Knitting.

Sad to report, these two sweaters, while in isolation as examples are fine, compared to the other women’s designs were lifeless, pale and boring.

I know this is the norm, but I grow weary of the banality.

Innovative construction techniques, new Kaffe Facette color collaborations, stitch work that defies the ordinary and new approaches to new ideas were in abundance…but not one example of thought, concern or interest regarding mens hand knitwear.

I opened my mouth, and said so, to the gathered crowd. Not one person there, including the staff of Vogue, could say otherwise. It was embarrassing in it’s blatancy.

Ms. Malcolm also noted the “sales disaster” of the 2002 Vogue Knitting men's issue. I opined in response, “That was then, this is now.”

I suspect that Vogue Knitting Live in January will be bereft of any significant mens hand knitwear. This is sad because the number of men who knit grows continuously.

When Ravelry ever publishes the ratio of male to female knitters registered on the site, given the 1 million now on it as claimed, the math will be easy.

The overwhelming drive for innovation and documentation appears to be the print media. This may be because they are constantly having to uncover the new, reveal the unexpected and be the handmaidens of corporate interest for the manufacturers and distributors of yarn. These folk are, obviously, the majority advertisers and keep the newstand cost low for the magazine.

No problem, there. I applaud capitalism and entrepreneurship, profits and good products.

I just disdain store-bought, store-thought thinking...especially when I know there is a market not being addressed. It's stupid, just plain and simple.

No comments:

Post a Comment